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  Microsoft   Customer events  2024 + 2025 Abu Dhabi, UAE  2024 Kuala Lumpur
       
     
 BRITISH COUNCIL SUB-SAHARAN AFRICA —  INNOVATION FOR AFRICAN UNIVERSITIES - THE SHOWCASE EVENT, GHANA  The IAU programme was created by the British Council in 2021 to help young bright minds in African universities learn to become idea-incubators th
       
     
 “Where does joined-up thinking get you?”  Help & hope at every point of contact.  Relevant: Better thinking for better business outcomes, - measurable improvements in customer KPIs.
       
     
   Surprise with the obvious.    It’s easy to surprise. It’s even easier to be obvious. We search for the surprising untapped insights which are there, right under your nose.
       
     
   It's not just about the technology. It's about the experience ...    A physical sensation, or emotional drama that brings the brand narrative to life in new ways.    Either can provide a psychological 'buzz' that increases dwell time, as well
       
     
   Change begins with choice.    "Change happens when dissatisfactions x vision x first easy steps = > inertia / resistance to change." (Gleicher)
       
     
   
  
 
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   “Everyone experiences more than he understands and it is the experience, rather than the understanding that influences behaviour”   (Marshall McLuhan, ‘The medium, not the massage’)   
       
     
   
  
 
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   A brilliant brochure is the world's best closer!