HP, Telecom Geneva 1995: Our first project! - Design of a sphere inside a cube, balanced on a point to support brand messaging around 'E=MC2', which in HP's case meant, E = Measurement, Computing and Communications.
Deutsche Bank: '1 day to make a difference' - CSR campaign activity overcame 'charity fatigue' within the bank by focusing fundraising activity around one day. Successive campaigns every year since 2007 have helped to raise many thousands of pounds for good causes.
Our Approach
Our 'CODE' is simple and repeatable:
- Collaborate: No one knows the brand better than the client. We simply work with you to find the answer that’s already there.
- Organise: It’s easy to fill a wall with ideas. We will show you how to filter, aggregate and categorise them.
- Define: An idea is an idea when you can write it on the back of a business card. We will articulate the most promising ones in a simple and compelling way.
Evaluate: It may well sound good on paper. We’ll show you whether it could work everywhere else.
Everything starts with why we are doing the task at hand, rather than what we are attempting to create – ‘why’ leads to action.
Making the ‘why’ tangible is the secret to successful Narrative Immersive environments. The shortest distance between a brand and a person is and always will be, a story. Fully immersing someone in a story, via physical and digital spaces, immediately engages the senses and draws people into the world of your brand. The brand with the best story wins the heart and mind of the consumer.
Our creative solutions are driven by an experienced team of in-house writers and designers, based in London. They are supported by an agile virtual network of award-winning creators and producers located throughout Europe, the Middle East, US and Australasia, delivering the best in brand and consumer engagement.